noodlefeed app for iPhone and iPad

Noodlefeed goes beyond physical senses and creates a shared augmented reality environment where people can interact in new ways and consider the world as much more than we perceive. It was designed to accompany a folly at the Winter Stations 2020 exhibition in Toronto, Canada. The app lets visitors leave digital traces by sharing photos of their time at the installation and the creations made in the app, which can be shared and seen by other users in augmented space.

Noodlefeed embraces and encourages the idea that we collectively share and experience a digital sense of place.

iheartblob is an award winning architectural design studio and research collective formed by Aleksandra Belitskaja, Ben James and Shaun McCallum, based in Vienna and London. The studio has a strong focus on the Architectural Object, yet, draws on core tenets from an array of philosophical and theoretical principles whilst exploring new models of architectural thinking and constructing through the use of emergent technologies. The work is meant to both enchant and reflect on the crisis of thought which runs through architecture today by investigating new and established ideas as though they were materials, engaging seriously with hard hitting agendas, whilst remaining at a distance from full immersion. The studio has developed numerous provocative proposals for international competitions as well as having worked exhibited across the globe including Storefront for Art and Architecture, New York and A+D Museum in Los Angeles.

Commissioned by Winter Stations, 2020.
App production and development by iheartblob.